From legacy to SaaS: Powering +2mil in social media impressions

From legacy perception to SaaS clarity

While the product had evolved, the brand and website still reflected its legacy roots. Messaging was feature-heavy, positioning was unclear, and the experience did not speak directly to the decision-makers driving software adoption within estate agencies.

The challenge was to shift perception. To move from a long-standing provider to a modern SaaS platform built for scale, efficiency, and ongoing innovation.

At the same time, the website needed to perform as a commercial tool. It had to attract the right audience, communicate value quickly, and convert interest into high-quality opportunities.

A digital identity built for modern PropTech buyers

We redefined the way Veco Plus presents itself online, aligning brand, messaging, and user experience around the needs of today’s agency leaders.

The website focuses on outcomes rather than features. Instead of listing functionality, it explains how the platform helps agencies save time, stay compliant, and operate more efficiently. This shift makes the value immediately clear to decision-makers.

The design is clean, structured, and built for clarity. Each journey guides users towards action, whether that is exploring the platform, understanding key benefits, or booking a demo.

The result is a digital presence that reflects both the maturity of the product and the ambition of the business.

Turning 30 years of experience into a modern advantage

Veco’s history is a strength, but only if it is positioned correctly.

We reframed that legacy as proof of reliability and depth, while ensuring the brand feels forward-looking and relevant. The messaging positions Veco Plus as an evolution, not just an update. A platform that builds on decades of insight, but is designed for the way agencies operate today.

This balance between heritage and innovation helps build trust quickly, while reinforcing the platform’s credibility in a competitive SaaS market.

From website traffic to sales-ready opportunities

To improve lead quality, we introduced a multi-step qualification form designed to capture meaningful insight from the first interaction.

Rather than a generic enquiry, the form gathers key details such as business size, services offered, and operational challenges. This gives the sales team immediate context, helping them prioritise high-value opportunities and tailor conversations from the outset.

The experience is designed to feel straightforward and helpful, guiding users through the process without friction. Behind the scenes, it reduces time spent on unqualified leads and supports faster, more effective sales engagement.

Designed for the people who make the decisions

The primary audience is not the day-to-day user of the software, but the people responsible for choosing it. Directors, founders, and heads of operations.

We shaped the experience around their priorities. Efficiency, compliance, scalability, and return on investment.

Modular page structures allow the Veco team to create targeted landing pages for different sectors, campaigns, and audience segments. This flexibility supports demand generation activity and ensures messaging stays relevant as the business grows.

Every element of the site is designed to build trust, communicate value quickly, and encourage action.

Built for speed, flexibility, and growth

We migrated Veco to Statamic, providing a fast, secure, and flexible CMS that supports an agile marketing approach.

The platform allows the team to create and update pages quickly, launch campaigns without development bottlenecks, and maintain consistency across the site. Behind the scenes, performance is optimised through efficient caching, image compression, and clean code.

The result is a website that is as responsive and scalable as the product it represents, delivering strong performance without unnecessary complexity.

Building authority and reach through LinkedIn

Alongside the website, we worked closely with the Veco Plus leadership team to strengthen their presence on LinkedIn, with a particular focus on the founder’s profile as a core growth channel.

We developed a consistent content strategy designed to share insight, build credibility, and engage directly with decision-makers across the property sector. This included thought leadership, product positioning, and commentary on industry trends, all aligned with the broader brand and campaign activity.

The result is a founder profile that acts as an extension of the brand. Not just visible, but influential.

Through a structured and data-led approach, this activity has generated millions of impressions, significantly increasing reach, driving traffic back to the website, and supporting ongoing demand generation.

It creates a stronger connection between brand, leadership, and audience, turning visibility into meaningful engagement.