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BBP

Instant product search across a complex, high-volume catalogue

1ms

Product Search Response

+50.8%

SERP Improvement

+21.3%

Organic Impressions
Project Overview

Turning complexity into a seamless buying experience

BBP is a leading provider of catering disposables and packaging, operating at scale with a vast and constantly evolving product range. Their business relies heavily on quote-based transactions, dynamic pricing, and efficient internal processes.

They needed more than a visual refresh. The goal was to transform their website into a core commercial tool, one that could simplify the customer journey, reduce operational friction, and support long-term growth.

We partnered with BBP to reimagine their platform from the ground up. The result is a fast, flexible website that connects seamlessly with internal systems, delivers real-time pricing, and makes complex purchasing journeys feel straightforward.

B

Website Carbon Rating

100

Search Engine Optimisation

100

Accessibility & Best Practises

99

Website Performance

Websites stats measured on desktop, immediately after website launch.

Services

Website

APIs & Integrations

Website Development

Discovery & Planning

Brand Strategy

Bespoke Development

Industry

Advanced Manufacturing

The Challenge

High volume, high complexity, high expectations

BBP’s existing experience struggled to keep pace with the demands of the business. Managing large product volumes, customer-specific pricing, and quote workflows created friction for both users and internal teams.

Customers needed a faster, more intuitive way to browse products, build quotes, and manage their accounts. Internally, the team needed tighter integration with systems like Sage 200 to reduce manual work and improve accuracy.

The challenge was to bring all of this together into a single, cohesive platform that works as hard as the business behind it.

Mockup of the BBP website homepage.
The Solution

A platform designed around how customers actually buy

We designed and built a website that puts usability and performance at its core. Every interaction was shaped around real customer behaviour, from product discovery through to quoting and repeat purchasing.

The platform integrates directly with Sage 200, ensuring that pricing, product data, and account information are always accurate and up to date. This creates a consistent experience across every touchpoint, reducing friction and building trust.

What emerges is not just a website, but a connected system that supports both customer needs and internal efficiency.

Image of the BBP website Drinkware page. Image of the BBP website dropdown menu. Image of the BBP website mobile screens.
Optimised

A faster, smarter way to transact

Quoting sits at the centre of BBP’s commercial model, so it needed to be seamless.

We developed a bespoke quoting flow tailored to verified customers, enabling multi-product quotes, intuitive basket management, and automated confirmations. Every interaction is fully synced with Sage 200, removing duplication and reducing the risk of error.

For customers, this means a faster, more reliable way to request and manage quotes. For BBP, it significantly reduces manual processing and frees up internal teams to focus on higher-value work.

Grid layout of the BBP brand.
Image of the BBP large icons. Image of the BBP icons. Image of BBP website button style.
Integrations

Real-time pricing, built for accuracy

BBP’s pricing structure is dynamic, with variations across products, customers, and account tiers. To support this, we implemented a robust API integration with Sage 200.

This allows real-time syncing of price bands, product metadata, and customer-specific information. Every quote generated through the website reflects accurate, tailored pricing automatically.

The result is a more transparent and dependable buying experience, with fewer errors and greater confidence on both sides.

Image of the BBP product page with live pricing. Image of the BBP website basket.
Performance

Fast, efficient, and sustainable by design

Performance was a priority from day one. The site is built using lean, efficient code and statically generated pages via Statamic, reducing server load while maintaining speed and reliability.

Image optimisation, lightweight architecture, and careful development choices all contribute to a lower carbon footprint per visit. This aligns with BBP’s wider sustainability commitments, without compromising user experience.

The outcome is a platform that feels fast because it is fast, delivering consistent performance at scale.

Image of the BBP brand statement.
Built for Speed

Handling complexity without slowing down

While the user experience is clean and simple, the platform is doing significant work behind the scenes.

We engineered a high-performance search system that allows users to browse by category, keyword, or SKU with near-instant results, even across thousands of products. This makes product discovery quick and intuitive, regardless of catalogue size.

User areas were also designed to support self-service, giving customers access to account history, previous quotes, and repeat ordering. This reduces reliance on manual support and improves overall efficiency.

Testimonial
madeby.studio are a great team to deal with. Very clued up, incredibly adaptable and versatile in their work. They made the whole process easy and straight-forward from start to finish.
Headshot of Charles Gledhill

Charles Gledhill

Director , BBP

Image of multiple BBP online dashboard screens. Mockup of the BBP login website page. Image of the BBP online dashboard screen.
Image of the Sage integration user flow.
CMS Migration

A platform BBP can fully own

We replatformed BBP from a legacy CMS to Statamic, creating a more flexible and future-ready foundation.

Statamic’s flat-file structure improves performance and security, while its modular editing approach makes content management straightforward for internal teams. BBP can now update content, manage products, and evolve the site without unnecessary complexity.

It is a CMS that supports growth rather than restricting it.

Image of multiple BBP website screens.
Partnership

Built together, designed to last

This was not an off-the-shelf solution. It was shaped through close collaboration with the BBP team, grounded in research, insight, and a clear understanding of how their business operates.

Every element, from quoting flows to account management, was designed to solve real-world challenges and deliver measurable improvements.

Our partnership continues beyond launch, with ongoing support across analytics, performance optimisation, and platform evolution. Ensuring the website continues to deliver value as the business grows.

Let’s build something
great, together.

Drop us an email, give us a call or send us your brief when you're ready to get started.

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Let’s build something
great, together.

Drop us an email, give us a call or send us your brief when you're ready to get started.