A low-carbon alternative to a PDF report powering a shared path to Net Zero

From static document to shared, accessible strategy

The original output was a detailed, multi-part report. Valuable, but difficult to navigate, share, and engage with in a traditional PDF format.

The audience was equally complex. Local businesses, policymakers, funding bodies, and sustainability professionals all needed access to the same information, but in ways that suited their context and level of detail.

The challenge was to transform a static document into a dynamic experience. One that makes complex information easier to explore, reduces barriers to access, and encourages wider engagement across the estate and beyond.

A platform designed for clarity, accessibility, and reach

We designed a website that breaks the report into clear, structured content, making it easier to navigate, understand, and share.

Rather than relying on large downloads, key sections were rebuilt as fast-loading web pages. This allows users to quickly access the information they need, whether they are scanning high-level insights or exploring detailed findings.

Full reports remain available where required, but only as optional downloads. This balance ensures depth is never lost, while significantly improving usability and reach.

The result is a platform that supports real-world engagement, not just passive consumption.

A website that reflects the strategy

This wasn’t just about publishing a document. It was about creating a delivery channel that carried the values of the project forward, through low-carbon website development, green website hosting infrastructure, and accessible design.

The result? A website with a carbon rating of A (cleaner than 89% of all web pages globally*) that meets WCAG 2.2 AA standards and scored a perfect 100%† in Google’s Lighthouse accessibility audit.

We’re grateful Severfield chose to partner with a team that shares their commitment to sustainability and accessibility, ensuring this important plan reaches as many people as possible, in the most responsible way.

*Tested on 22/03/2026. Calculation subject to change based on changes to the calculation algorithm and server architecture.

Sustainability, built into every layer

This project was not just about communication. It was about consistency between message and delivery.

The platform combines low-carbon development practices, green hosting infrastructure, and accessible design standards to create a digital experience that reflects the intent of the plan itself.

It achieves a strong sustainability rating and meets WCAG 2.2 AA accessibility standards, ensuring the content is available to as many people as possible. Performance and accessibility are not treated as add-ons, but as core requirements.

This gives the plan greater reach, stronger credibility, and a more meaningful impact.

Flexible, scalable, and easy to manage

The site is built on Statamic, providing a fast, secure, and flexible foundation for ongoing use.

Custom content blocks allow the Severfield team to manage and update pages with ease, without relying on complex workflows or external support. This ensures the platform can evolve alongside the project as new insights, updates, and milestones emerge.

The structure is intentionally simple. A clear homepage introduces the initiative, followed by dedicated sections for each part of the plan, including exploitation, cluster development, and dissemination. Each section balances summary content with access to more detailed information where needed.

The result is a platform that remains usable and relevant over time, not just at launch.