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Diamedica

A multilingual website for healthcare, driving a 50% increase in enquiries

+50.8%

Website Enquiries

+25.0%

Average CTR

2

Website Languages
Project Overview

Expanding global reach through accessible digital

Diamedica is a global leader in safe, affordable anaesthetic equipment, supporting healthcare delivery in some of the world’s most challenging environments.

Operating across more than 80 countries, their mission is clear. Make life-saving equipment accessible where it is needed most. Their website needed to support that mission.

The existing platform limited international reach, created friction in the quoting process, and did not reflect the realities of low-bandwidth environments.

We partnered with Diamedica to deliver a digital transformation focused on accessibility, performance, and scalable growth.

The result: a 50.8% increase in enquiries within three months.

B

Website Carbon Rating

100

Search Engine Optimisation

100

Accessibility & Best Practises

99

Website Performance

Websites stats measured on desktop, immediately after website launch.

Services

Website

Brand Strategy

Website Development

Search Engine Optimisation

Digital Transformation

Industry

Medical Technology

The Challenge

Global ambition, local constraints

Diamedica operates in a uniquely demanding context. Their users include clinicians, NGOs, and procurement teams working in low and middle income countries, often with unreliable internet access.

The platform needed to perform in conditions where speed, data usage, and accessibility are critical. At the same time, it had to support international growth, multiple languages, and complex quoting processes.

The challenge was to design a website that works everywhere, for everyone.

Image of the Diamedica mobile website homepage. Laptop mockup of the Diamedica homepage.
The Solution

Built for accessibility and performance

We designed and built a platform that prioritises clarity, usability, and efficiency at every level.

The experience is structured to help users quickly find products, understand their value, and take action, regardless of location or connection quality. Every interaction was shaped around real-world usage, ensuring the platform supports both urgent needs and longer procurement journeys.

The result is a website that not only communicates Diamedica’s mission, but actively enables it.

International

Designed for global audiences

With users across more than 80 countries, multilingual accessibility was essential.

We implemented a flexible multilingual architecture with intuitive language switching, making it easier for partners and clinicians to access information in their preferred language. French was prioritised based on stakeholder insight, helping strengthen engagement in key regions.

Accessibility was embedded throughout the build, contributing to a perfect accessibility score at launch and ensuring the platform can be used by as many people as possible.

Image of a Diamedica Website screen in French.
Performance

Built to work in low-bandwidth environments

Many of Diamedica’s users rely on limited or unstable internet connections. The website needed to perform reliably in these conditions.

We developed a lightweight, low-bandwidth platform optimised for 3G networks, ensuring fast load times without compromising usability. Lean code, efficient asset delivery, and streamlined content structures all contribute to a faster, more reliable experience.

The result is a site that performs consistently, regardless of location or connection quality.

Image of six Diamedica icons.
Testimonial
The project from start to finish was not only streamline but far exceeded my expectations. Both Sam and Matt pride themselves on providing clear, effective communication from the outset and throughout - delivering timely responses, clear direction and all the tools for us to be able to convey our feedback in the most simplified and accessible way. This alone made the process considerably less stressful, allowing us more time to get more creative!
Headshot of Kerrie Anson

Kerrie Anderson

Sales and Marketing Coordinator , Diamedica UK Ltd

Image of multiple Diamedica mobile website screens.
CMS Migration

A flexible platform for long-term growth

We migrated Diamedica from a legacy CMS to Statamic, providing a more secure, efficient, and adaptable foundation.

Statamic’s flat-file architecture improves performance and reduces reliance on heavy infrastructure, while its flexible content management system allows the team to update and evolve the site with ease.

This gives Diamedica full control over their platform, enabling them to respond quickly to changing needs and opportunities.

Image of the Diamedica website training page.
Testimonial
The team clearly have exceptional talents when it comes to producing high quality visual design. They are experts in their field, and it showed! We are extremely happy with the outcome of the website not only visually but the entire package including all back-end aspects that have been carefully considered to ensure our website is optimised and delivering the best results. Thank you to the team at madeby.studio!
Headshot of Kerrie Anson

Kerrie Anderson

Sales and Marketing Coordinator , Diamedica UK Ltd

Image of multiple Diamedica website screens.
Partnership

Supporting impact beyond launch

Our work with Diamedica was built on a shared goal: making critical healthcare information and equipment more accessible worldwide.

The platform is designed to support ongoing growth, allowing the team to expand into new markets, introduce additional languages, and continue improving performance over time.

For an organisation operating in low-resource settings, the website is more than a marketing tool. It is a vital part of how they communicate, connect, and deliver impact.

Let’s build something
great, together.

Drop us an email, give us a call or send us your brief when you're ready to get started.

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Let’s build something
great, together.

Drop us an email, give us a call or send us your brief when you're ready to get started.