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Wilson Power Solutions

Powering a 25% increase in users through high performance digital

+24.9%

New Website Users

+24.3%

Website Sessions

+18%

Engaged Sessions
Wilson Power Solutions man lifting transformer
Project Overview

Turning engineering leadership into digital clarity

Wilson Power Solutions has spent over 75 years advancing transformer technology, building a reputation as a leader in sustainable energy infrastructure. With a clear mission to decarbonise the grid, their team needed a digital platform that reflected both the depth of their expertise and the scale of their ambition.

The challenge was not just to modernise their website, but to create a platform that could simplify complex engineering, support commercial teams, and guide a wide range of stakeholders towards lower-carbon decisions. From consultants and contractors to energy managers and sustainability leads, the site needed to work hard for every audience.

We partnered with Wilson Power Solutions to deliver a website that brings clarity to complexity and turns technical innovation into a compelling, commercially grounded story.

B

Website Carbon Rating

100

Search Engine Optimisation

100

Accessibility & Best Practises

97

Website Performance

Websites stats measured on desktop, immediately after website launch.

Services

Website

Strategy

Brand Strategy

APIs & Integrations

Digital Transformation

Website Development

Industry

Climate Tech

The Challenge

Navigating complex products, critical decisions, and diverse audiences

Wilson Power Solutions operates in a space where decisions carry long-term financial and environmental impact. Their products are highly technical, and the buying journey often involves multiple stakeholders, each with different priorities and levels of understanding.

The existing digital experience made it difficult to communicate this value clearly. Technical detail was not always easy to navigate, and the broader commercial and environmental benefits were not as visible as they needed to be.

The task was to restructure and refine the experience so that users could quickly find what matters to them, understand it with ease, and move confidently towards a decision.

Laptop mockup of Wilson Power Solutions homepage.
Image of Wilson Power Solutions website screens.
The Solution

Clarity that drives action

We designed and built a platform focused on clarity, usability, and measurable impact. Every element of the site was shaped around real user needs, ensuring that complex information could be accessed, understood, and acted on without friction.

Product narratives were reworked to highlight not just what the technology does, but why it matters commercially and environmentally. Technical content was structured in a way that supports both quick exploration and deeper investigation, depending on the user’s role.

The result is a website that does more than present information. It actively supports decision-making, helping users move from initial research through to specification and enquiry with confidence.

Image of Wilson Power Solutions website elements.
Energy Innovation

Making invisible impact visible

Distribution transformers are rarely front of mind, yet they are responsible for around 25% of the UK’s electrical network losses. This hidden inefficiency represents a significant opportunity for change.

Wilson Power Solutions has addressed this with the e4 Ultimate Low Loss Amorphous® Transformer, setting a new benchmark for performance and sustainability. The challenge was to communicate this innovation in a way that resonates beyond engineering specifications.

We focused on making the impact visible. By translating technical performance into clear outcomes such as reduced energy loss, lower emissions, and long-term cost savings, the platform positions Wilson Power Solutions not just as a manufacturer, but as a strategic partner in decarbonisation.

Image of Wilson Power Solutions products page.
Measured Value

From technical detail to commercial clarity

To support this shift, we developed a bespoke carbon and payback calculator that allows users to quantify the value of upgrading their transformers.

By inputting variables such as transformer size, load factor, age, and energy costs, users can see a clear projection of both financial savings and carbon reduction. This transforms what is often a complex, technical decision into a straightforward business case.

Rather than relying on abstract claims, Wilson Power Solutions can now demonstrate measurable impact. This not only builds trust, but also helps accelerate decision-making across commercial and sustainability teams.

Scalability

Built for growth, not just launch

The platform was designed with long-term growth in mind. Built on a flexible Statamic CMS, it gives the Wilson Power Solutions team full control over content while remaining lightweight and fast.

We restructured the site architecture to support multiple audiences without adding complexity. Navigation was redesigned around user intent, making it easier to explore technical content whether the user is specifying products, advising clients, or managing procurement.

We also introduced a postcode-based sales manager finder, allowing users to quickly connect with the right regional expert. It is a simple addition, but one that strengthens the link between digital experience and real-world engagement.

Image of Wilson Power Solutions history page. Image of Wilson Power Solutions mobile website screens. Image of the Wilson Power Solutions dropdown menu.
Image of Wilson Power Solutions interactive map.
Optimisation

Performance, by design

Efficiency is central to Wilson Power Solutions' products, and the website needed to reflect the same principle. From code to content, every element was optimised for speed, accessibility, and search performance.

Statamic’s modern, plugin-free architecture allowed us to build tailored functionality without the overhead of unnecessary code. This results in a faster, more efficient platform with lower digital carbon impact.

The outcome is a site that performs consistently across all core web vitals, supporting both visibility and user experience while aligning with Wilson Power Solutions' low-loss ethos.

Grid layout of Wilson Power brand.
Partnership

Supporting performance beyond launch

Our work with Wilson Power Solutions did not end at launch. We provided CMS training, SEO migration, accessibility audits, and ongoing performance monitoring to ensure the platform continues to deliver value over time.

This approach gives the Wilson Power Solutions team the confidence and capability to evolve the site as their business grows, without relying on workarounds or external dependencies.

For a company focused on decarbonising infrastructure, the website is more than a marketing tool. It is a strategic asset that supports growth, strengthens communication, and helps drive meaningful environmental progress.

Let’s build something
great, together.

Drop us an email, give us a call or send us your brief when you're ready to get started.

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Let’s build something
great, together.

Drop us an email, give us a call or send us your brief when you're ready to get started.